Sustainability in sports tourism is emerging as a pivotal strategy for fostering long-term growth and environmental stewardship. By integrating wellness initiatives, sports tourism can reduce its ecological footprint while enhancing visitor experiences. This approach not only benefits the environment but also promotes the health and well-being of participants, creating a holistic model for sustainable development.

As the sports events and tourism industry evolves to meet the demands of increasingly health-conscious Americans, wellness is emerging as the ultimate amplifier for economic growth and attendee engagement. For cities and municipalities hosting sports events to boost tourism, integrating wellness-focused components is no longer optional—it’s essential.

Fitness wearables have come a long way from their early days as simple step counters. Today, they serve as personal health companions, offering insights far beyond just movement. Advanced models can now track sleep patterns, stress levels, and even glucose levels, making them valuable tools for those looking to optimize their well-being.

Recent research underscores the power of movement in managing health, but it also challenges the notion that there's a universal exercise solution. A study in the Scandinavian Journal of Medicine & Science in Sports found that breaking up prolonged sitting with activities like squatting or walking can significantly improve blood sugar control. Although the study was conducted on men, it offers a broader lesson—what works for one person might not be the perfect fit for another.

Discover the transformative power of wellness travel, from rejuvenating yoga retreats to adventure-filled adult summer camps. Explore top destinations, including The Travel Yogi and True Nature Travels, and learn how these experiences can restore balance, reduce stress, and inspire personal growth

Wellness in 2025 isn’t just about breaking a sweat—it’s about making every moment of that sweat count. The latest trends are shifting toward longevity-focused health, where fitness, healthcare, and recovery are blending into one seamless experience. Gyms and wellness brands are taking cues from the medical world, integrating personalized health plans, biomarker testing, and even GLP-1 weight-loss drugs into their services.

Sports tourism is evolving, with women-focused events gaining momentum and helping reshape  the tourism segment. As women increasingly participate in athletic and wellness activities, the need for inclusive, health-conscious strategies becomes paramount. By addressing the unique needs of women and fostering environments where they feel more empowered, sports tourism activities can inspire meaningful connections, drive economic growth, and champion gender equity.

Here’s how women’s wellness is helping to transform sports tourism, with insights from impactful initiatives and partnerships.

I recently went on a girls trip to celebrate our collective 40th birthdays.  As we turn 40 this year, it seemed right that we honor nearly 30 years of friendship with a big trip to the Cayman islands.  Upon arrival, I was struck with the beauty of the island, the water, the sand and I could not wait to spend a few days in that tropical paradise. 

When heading to youth sports events, the day can be long and sometimes stressful for both parents and children. Luckily, technology offers a helping hand. Here are ten apps that can enhance your experience, making each event more enjoyable and relaxed for the whole family.

What began as a way to document family travels has quickly evolved into a reliable source of weekend getaways, vacation itineraries, and city guides. With a focus on my hometown of Cincinnati, Ohio, I have become a local expert, highlighting everything from top activities to hidden gems.

In the realm of physical therapy and rehabilitation, innovative tools and techniques continuously emerge to enhance outcomes for patients. One such breakthrough is Extracorporeal Shockwave Therapy (ESWT), a non-invasive treatment proven to alleviate pain and promote healing for various musculoskeletal conditions. At WAVE Physical Therapy + Pilates in Cincinnati, we are proud to offer state-of-the-art unfocused shockwave therapy using the Softwave TRT Gold—a cutting-edge device that stands apart from more widely available radial shockwave devices

As a Doctor of Physical Therapy, I have witnessed firsthand the transformative effects of strength training on women's health. Beyond the immediate benefits of increased muscle mass and improved physical function, emerging research underscores a significant link between strength training and increased longevity for women. In this article, I will explore the science behind these findings and provide actionable insights for incorporating strength training into your routine.

The sports tourism industry is projected to soar to $771.4 billion by 2028, and artificial intelligence (AI) is at the heart of this revolution. From enhancing fan experiences to optimizing player performance, AI is transforming how we connect, compete, and grow.

Explore how AI is driving fan loyalty with tailored content and experiences, fostering community connections through AI-powered engagement, powering smarter, data-driven decisions for event organizers, elevating player safety and well-being with advanced monitoring, and delivering innovative generative AI content to captivate audiences.

In today's rapidly evolving landscape, sports tourism is no longer just about the game; it's about creating an experience that resonates with both residents and visitors. At the heart of this transformation is the integration of wellness initiatives. By embedding wellness into sports tourism strategies, cities and sports organizations can foster stronger community connections, enhance social bonds, and create a sense of belonging. This approach not only benefits the economy but also enriches the social fabric of the community.

In a world of constant planning and control, stepping back can be a powerful act of self-care. I recently took this leap on a solo trip with Pack Up and Go, a travel company that plans surprise vacations. As a self-diagnosed control freak, letting go was challenging yet surprisingly freeing. What began as an adventure of anticipation became a journey of wellness, relaxation, and embracing the unknown—something I’ve come to value even more after recently completing my master’s degree.

Traveling by plane, whether for business or pleasure, can be an adventure. However, the experience often comes with its fair share of challenges, especially when it comes to maintaining your health and well-being. One innovative way to combat the adverse effects of flying is through IV hydration therapy. In this blog, we’ll explore the benefits of receiving IV hydration before boarding your flight.

When it comes to wellness tourism, Costa Rica shines as one of the top destinations for rejuvenating the mind, body, and soul. Famous for its lush rainforests, pristine beaches, and commitment to sustainability, the country offers an array of activities designed to help travelers unplug and reconnect with nature. From peaceful yoga retreats to exhilarating outdoor adventures, Costa Rica has it all.

When heading to youth sports events, the day can be long and sometimes stressful for both parents and children. Luckily, technology offers a helping hand. Here are ten apps that can enhance your experience, making each event more enjoyable and relaxed for the whole family.

Pilates, often referred to as "Contrology," is a popular exercise system that has gained worldwide recognition for its remarkable impact on physical fitness, flexibility, and mental well-being. Developed in the early 20th century by Joseph Pilates, this practice has a rich history and has evolved into various forms over the years. In this blog, we will take a closer look at the history of Pilates, its core principles, and the diverse types of movements that make it so effective.