Sports tourism is evolving, with women-focused events gaining momentum and helping reshape  the tourism segment. As women increasingly participate in athletic and wellness activities, the need for inclusive, health-conscious strategies becomes paramount. By addressing the unique needs of women and fostering environments where they feel more empowered, sports tourism activities can inspire meaningful connections, drive economic growth, and champion gender equity.

Here’s how women’s wellness is helping to transform sports tourism, with insights from impactful initiatives and partnerships.