A survey by S&P Global found that only 26% of American women have money in the stock market. Additionally, “the average female investor keeps 68% of her portfolio in cash and cash equivalents, like money market accounts, Treasury bills, and certificates of deposit”, according to BlackRock. This is a concern due to factors like: women statistically live longer than men and they make 82 cents on the dollar to their male counterparts which means they should consider long-term growth focused related to their assets. Building wealth is a slow and steady process.