Wellness isn’t a luxury—it’s the recession-proof growth strategy.
The global wellness economy hit $6.3 trillion last year and is on track to hit $9trillion by 2028. Consumers are still investing in their well-being. Employees are craving support. And brands that innovate around wellness? They're winning.

Here’s why wellness matters more than ever in an economic downturn—and how your brand can lead with purpose.

Spending on corporate wellness will rise to $12.5 BN by 2026 while the global wellness industry will rise to $7 Trillion by 2025.  Are you prepared, strategically, to support your consumers, clients and employees? 

In 2024 we are observing a shift towards a mentality of “slow and steady.” In a world of easy access and instant gratification, micro-adjustments and a return to “basics”will support morer sustainable lifestyle changes.

Sports ETA, the only trade association for the sports events and tourism industry, announced an exclusive partnership with WISe Wellness Guild, a consultancy and network of wellness brands, experts and resources, to provide a new suite of educational offerings for the membership of Sports ETA. The new initiative will be called Sports ETA Health & Wellness.