Wellness isn’t a luxury—it’s the recession-proof growth strategy.
The global wellness economy hit $6.3 trillion last year and is on track to hit $9trillion by 2028. Consumers are still investing in their well-being. Employees are craving support. And brands that innovate around wellness? They're winning.

Here’s why wellness matters more than ever in an economic downturn—and how your brand can lead with purpose.