Fluffi

Fluffi is a size-inclusive brand consulting agency founded by fashion industry trailblazer Beth Hitchcock. As a model, stylist, and art director with a rich experience in the fashion industry, Beth is acutely aware of the challenges brands face breaking into the ever-growing plus-size market.

Fluffi offers expert size diversity consulting to brands seeking 
an equitable relationship with their curvy customers. They serve 
as a bridge between plus-size consumers and the brands that 
want to reach them.

Beth’s professional journey started at the University of Cincinnati's DAAP program, a top-ranked design school where she studied and gained professional experience in end-to-end design. After graduating with a Bachelor of Science in Fashion Design, Beth began her career in publishing with Condé Nast in New York City. Discovering a deep love for photo shoots, Beth quickly blossomed into a sought-after stylist and plus-size model. Working on high-level campaigns in multiple capacities, Beth began sharing her insights with industry titans, helping them connect with the plus-size market like never before.

Beth’s experience over the past 15 years in the industry inspired her to launch Fluffi, a consulting agency that sits at the dynamic intersection of business, social change, and size-inclusivity, guiding brands through the evolution they need to thrive in today’s plus-size industry. 

In working with leading brands, Fluffi helps clients expand their reach, 
increase their longevity, and connect with this rapidly growing 
$276 billion market segment.