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Consultation: Fifth Third Private Bank

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Fifth Third Private Bank aims to offer a differentiated approach for women through the launch of Of Note, a wealth management network for women.


Of Note aims to empower women to take control of their financial wellness and manage their wealth with confidence. Women are the new face of wealth. By 2030 an unprecedented amount of assets will shift into the hands of US women, representing a value of $30 trillion managed by women by the end of the decade.  Shifting demographics indicate that women will lead most family financial decisions- however, women rank lower in financial self-confidence, feeling vulnerable and ill-prepared.